Business Communication
Learning Objectives:
- Students will be able to identify the effects of good and bad business communication (D-E)
- Students will be able to analyse the impacts on a business of good and bad communication (B-C)
- Students will be able to evaluate the effects of good and bad communication on a chosen business (A*-A)
Starter Activity:
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Benefits of effective business communication
- Can boost sales (through effective advertising)
- Can build reputation or brand loyalty
- Can successfully communicate product information
- Can increase awareness of social credentials (The Body Shop)
Problems with poor business communication
- Can alienate customers (drive them away)
- Can cause stakeholder conflict
- Can damage reputation
Look at the above 4 examples. On your whiteboards list them in the order of which you think demonstrates the most effective business communication and explain your answers. You must think about what potential impact this will have on the business. Be prepared to argue your points.
Stretch and challenge: Does it depend on the business's aims and objectives?
Stretch and challenge: Does it depend on the business's aims and objectives?
abercrombie_case_study.docx | |
File Size: | 45 kb |
File Type: | docx |
Plenary:
1. What is a stakeholder?
2. Why do businesses advertise?
3. What would be the impact of no or poor advertising?
4. Why is a reputation so important to a business?
5. Give 2 benefits of effective communication.
6. Give 2 problems that could arise from poor business communication.
7. How do you achieve a level 1 answer in the exam?
8. How do you achieve a level 2 answer in the exam?
9. How do you achieve a level 3 answer in the exam?
1. What is a stakeholder?
2. Why do businesses advertise?
3. What would be the impact of no or poor advertising?
4. Why is a reputation so important to a business?
5. Give 2 benefits of effective communication.
6. Give 2 problems that could arise from poor business communication.
7. How do you achieve a level 1 answer in the exam?
8. How do you achieve a level 2 answer in the exam?
9. How do you achieve a level 3 answer in the exam?
Homework
key_word_vocabulary_test.docx | |
File Size: | 11 kb |
File Type: | docx |