Benefits of Customer Service
All organisations benefit from providing excellent customer service.
Private sector businesses want to increase sales because this usually increases profits, which is cheaper to do by repeat business and by word-of-mouth recommendations than advertising. Customers who have superb customer experience will be loyal to a business. In the public sector, failure to meet customer service standards may show up in league tables and be highlighted in the media. |
Organisations are not the only ones who benefit. It is far more pleasant for employees to work in a business that has high standards and treats it's customers well. Customers gain because they can rely on excellent service every time and have no need to shop around.
Benefits of effective customer service
To the customer
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To the organisation
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To the employee
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